The site and its processes
Windermere Lake Cruises is one of the UK's most popular tourist attractions, having consistently appeared in the Visit Britain top 10 over recent years. We were really excited to build them a responsive site as we knew that many of their customers would already have started their vacation and therefore access the site through their phone or tablet. Since the site launch in late 2014, it now shows almost a 50/50 split between desktop and mobile devices.
The entire site revolves around the cruises themselves which can all be bought online. The region has some spectacular scenery, so strong imagery was important, along with a means to access timetables and filter cruises based on your preferred start location. Relationship fieldtypes have allowed the client to upsell and cross sell to other cruises and Google maps have been used to show the route taken by each cruise, along with points of interest and car parks.