Windermere Lake Crusies

Armitage Online

Windermere Lake Crusies
Windermere Lake Crusies
Windermere Lake Crusies
Windermere Lake Crusies
  • Windermere Lake Crusies - 1
  • Windermere Lake Crusies - 1
  • Windermere Lake Crusies - 1
  • Windermere Lake Crusies - 1
https://www.windermere-lakecruises.co.uk

The site and its processes

Windermere Lake Cruises is one of the UK's most popular tourist attractions, having consistently appeared in the Visit Britain top 10 over recent years. We were really excited to build them a responsive site as we knew that many of their customers would already have started their vacation and therefore access the site through their phone or tablet. Since the site launch in late 2014, it now shows almost a 50/50 split between desktop and mobile devices.

The entire site revolves around the cruises themselves which can all be bought online. The region has some spectacular scenery, so strong imagery was important, along with a means to access timetables and filter cruises based on your preferred start location. Relationship fieldtypes have allowed the client to upsell and cross sell to other cruises and Google maps have been used to show the route taken by each cruise, along with points of interest and car parks.

Add-ons and EE special sauce

The key feature of this site was the need to link in to a pretty complex timetable and ticketing database we'd built 2 years earlier. This meant that we needed to create a number of custom plugins which exist throughout the site wherever timetable or pricing information is requested. We added the separate database instance to EE's database config, enabling us to use CodeIgniter's classes and helpers.

The checkout process runs over a sub-domain making it standalone from the main EE site. Customers booking a cruise online receive a barcoded PDF voucher by email return, and a dynamic XML feed updates the client's till systems allowing vouchers to be scanned and checked prior to departure.

Beyond the additional database and custom plugins, the site also uses:

  • Structure
  • Channel videos
  • Freeform
  • Low variables
  • SEO Lite
  • Stash
  • Wygwam
  • Zoo Triggers