The site and its processes
Visit Spearfish, Inc. is the destination marketing organization for Spearfish, South Dakota. They love nothing more than showing off our gem of a town. Digital Designs equipped them with a stunning, new website that is cherished by locals and travelers alike.
Since finding good rest and sustenance is key to any adventure, the new website makes it easier than ever for visitors to find a place to stay and eat during any season. Whether planned ahead or not, regardless of the device at (or in) hand, user-friendly functions like search, filtering by food type and more, make it easy to discover just the right place to refuel for the next stage of the journey.
Spearfish offers something for everyone, old and young, the thrill seekers and those longing for a much-needed reprieve. How do you show of this incredible abundance of options and yet make it easy for everyone to find just what meets their needs and interest? Sounds just like the kind challenge we love to take on. Together we narrowed down content to as few categories as possible to make it user-friendly and quickly digestible. Then, beautiful images were sourced to represent these categories as visual portals into all the Things To Do. Within each entry, tagging and related content make for a very immersive digital experience akin to a real visit to Spearfish.
From open mic nights, charity events, seasonal celebrations, theatre productions, bike races and 5Ks, events are a huge part of Spearfish’s rich and lively culture. The Visit Spearfish team had previously been limited by an antiquated calendar tool. We built them a solution that is simple to edit, easy on the eyes and always up-to-date. As the second most visited page on the new website, this has quickly reinvigorated Visit Spearfish as the authority on all things Spearfish.