The site and its processes
When Midwestern set out to design and develop the Unearthed site Midwestern was forced with the question of how can Unearthed communicate best to the people that will be coming to this site? Midwestern decided because Unearthed is making a film they needed to showcase the content not only through hand crafted content, but through hand crafted video as well. Midwestern set up a way for them to use Vimeo to host and display their videos on their site to communicate to the people coming to learn more about the ministry and productions of Unearthed. Midwestern blended in content and video in the design and created a very interactive and stimulating site.
This web site was built with responsive technologies so every user could access the site no matter what part of the world or device they use to search the web. Midwestern felt strongly about this because of the nature of the audience Unearthed was trying to reach 16 – 30 year olds. Most of the people in that demographic are searching the web regularly through their mobile phones. Midwestern also set up the Unearthed to be a social sharing engine. The majority of social network users use their phones as the gatekeeper to their social life. Thus when they would click on the links posted to social media they would be viewing those pages with their mobile phones. It was a must that Midwestern designed this website with responsive in mind.
Search Engine Optimization was a high priority as well. Because of the nature of Unearthed’s ministry as a National organization with a world wide reach. Unearthed needed a search engine presence when people where searching for their film. We made sure we streamlined the content in a way that was set up to be seen by search engines in a proper way. This has yielded incredible results. Unearthed is seeing major SEO benefits from what we accomplished for them. Midwestern has given them the tools to use to update their content on a regular basis thus giving Search Engines unique content to crawl and rank.