Unearthed Pictures

Midwestern Interactive

Unearthed Pictures
Unearthed Pictures
Unearthed Pictures
Unearthed Pictures
Unearthed Pictures
  • Unearthed Pictures - 1
  • Unearthed Pictures - 1
  • Unearthed Pictures - 1
  • Unearthed Pictures - 1
  • Unearthed Pictures - 1
unearthedpictures.org

The site and its processes

When Midwestern set out to design and develop the Unearthed site Midwestern was forced with the question of how can Unearthed communicate best to the people that will be coming to this site? Midwestern decided because Unearthed is making a film they needed to showcase the content not only through hand crafted content, but through hand crafted video as well. Midwestern set up a way for them to use Vimeo to host and display their videos on their site to communicate to the people coming to learn more about the ministry and productions of Unearthed. Midwestern blended in content and video in the design and created a very interactive and stimulating site.

This web site was built with responsive technologies so every user could access the site no matter what part of the world or device they use to search the web. Midwestern felt strongly about this because of the nature of the audience Unearthed was trying to reach 16 – 30 year olds. Most of the people in that demographic are searching the web regularly through their mobile phones. Midwestern also set up the Unearthed to be a social sharing engine. The majority of social network users use their phones as the gatekeeper to their social life. Thus when they would click on the links posted to social media they would be viewing those pages with their mobile phones. It was a must that Midwestern designed this website with responsive in mind.

Search Engine Optimization was a high priority as well. Because of the nature of Unearthed’s ministry as a National organization with a world wide reach. Unearthed needed a search engine presence when people where searching for their film. We made sure we streamlined the content in a way that was set up to be seen by search engines in a proper way. This has yielded incredible results. Unearthed is seeing major SEO benefits from what we accomplished for them. Midwestern has given them the tools to use to update their content on a regular basis thus giving Search Engines unique content to crawl and rank.

Add-ons and EE special sauce

Midwestern set up a way for them to automatically show a donation thermometer that displays and shows the progress of the funds needed and received for the Hearts of Men film. Unearthed manages this on their end buy just updating the numbers in the content management system and the Midwestern code takes care of the rest. This has been huge for them to show exactly how close they are to funding the project. The closer they get the more funds they raise because they see that more and more people are on board. This allows them to keep those who have given and will give on board and excited about the progress.

Midwestern connected a donation processing software to their web site by giving fuel. This allows users to give to the mission of Unearthed without leaving the Unearthed brand. Most times people feel un easy giving to organizations if they are passed off to a third party site for donating. This takes care of all of their donations in a secure way and keeps the look and feel of Unearthed for the user to feel at ease that they are giving to Unearthed and not some other organization.