The site and its processes
This completely new soap retail business called for branding design as well as a new ecommerce website.
Once the branding and logo had been designed, we could get started on the website design. The two most important things with site, were to make the products clear and make the purchasing process as obvious as possible - although we do like the "Add To Bath" idea instead of using the standard "Add To Basket" button. We had to go with a more soapy theme after all!
We knew that most of the customers using this site would most likely be female, so we have designed it with a soft and elegant - and fun - look & feel. As the product photos are really the main element that sell the products, we wanted to keep the overall website design clean and uncluttered. We hope you like it.