The site and its processes
Peg Perego is an international company, based in Italy (with a US headquarters in Fort Wayne, Indiana) that sells baby products and children’s riding toys.
They came to us with a challenge: how can they unify their branding and web presence into two distinct categories and marketing segments (baby products and riding toys), display that in three markets with separate offerings (US, Canada, and Italy’s global presence), and in multiple languages?
On top of that, how do they take control of their content, sort it in multiple categories, age groups, fabrics, and co-brands? What if they need to change something in the content, or share a video on the product page? What’s more, how can they integrate that with their internal SAP system to allow customers to buy products and parts online?
With one of the most advanced ExpressionEngine builds we’ve ever done, and a fully responsive front-end design, we delivered a website that’s full-featured and internationally visible.