The site and its processes
Steele Theatres, Inc. operates state-of-the-art movie theatres in two separate locations and their websites are equipped with a suite of complex functionalities that allow them to effectively interact with their users.
Each respective website delivers up-to-date showtimes, easy access to trailers and an online ticketing option to their users. MSM module allows editors easy access to both sites in one backend. Showtimes automatically expire each day after the movie has played. Conditional logic that activates “special flags” can be used to highlight movies starting soon or ending during a given time period. Channels videos make the process of adding trailers to a Movie entry very efficient.
Weekly concession deals delivered with Firemail keeps them top-of-mind with an ever increasing list of subscribers (Mailing List).