The site and its processes
Steele Theatres, Inc, with its two locally owned and operated locations, Northern Hills Cinema and Gillette Theatres, has been bringing cinematic enjoyment to our region for more than four decades. We developed a comprehensive marketing strategy for both cinemas and implemented solutions including a new website.
The custom-designed, CMS-powered website is the cornerstone of their communications and makes it easy to add and update showtime information each week. It also allows them to automatically generate and send weekly showtime emails with promotional offers to their subscribers. Further strategy led to adding coupons for the theatres to better connect with customers.