Northern Hills Cinema & Gillette Theatres

DigitalDesigns

Northern Hills Cinema & Gillette Theatres
Northern Hills Cinema & Gillette Theatres
Northern Hills Cinema & Gillette Theatres
Northern Hills Cinema & Gillette Theatres
Northern Hills Cinema & Gillette Theatres
  • Northern Hills Cinema & Gillette Theatres - 1
  • Northern Hills Cinema & Gillette Theatres - 1
  • Northern Hills Cinema & Gillette Theatres - 1
  • Northern Hills Cinema & Gillette Theatres - 1
  • Northern Hills Cinema & Gillette Theatres - 1
nhcinema.com

The site and its processes

Steele Theatres, Inc, with its two locally owned and operated locations, Northern Hills Cinema and Gillette Theatres, has been bringing cinematic enjoyment to our region for more than four decades. We developed a comprehensive marketing strategy for both cinemas and implemented solutions including a new website.

The custom-designed, CMS-powered website is the cornerstone of their communications and makes it easy to add and update showtime information each week. It also allows them to automatically generate and send weekly showtime emails with promotional offers to their subscribers. Further strategy led to adding coupons for the theatres to better connect with customers.

Add-ons and EE special sauce

  • ​​MSM ​- allows the two theatre sites to share the same data structure
  • FireMail​ - ​sends fully responsive email to customers every week notifying them of new showtimes
  • Channel Images
  • Channel Videos
  • Low Reorder
  • Wygwam​