The site and its processes
HMA Fire faced a common problem: their product is amazing, but their website did not convey this clearly to visitors. Based on an initial needs assessment, Versa Studio knew the site redesign needed to be modern, responsive to mobile devices, and to educate visitors unfamiliar with HMA's cutting-edge technology. In addition to web design and development, we also provided copywriting to frame the benefits of UHP (Ultra High Pressure) equipment to potentially skeptical firefighting professionals. HMA's website now speaks to their brand's best attributes, showcasing the fire-smothering power of their products.