do it Delicious with Jessica Seinfeld

Look North Inc.

do it Delicious with Jessica Seinfeld
do it Delicious with Jessica Seinfeld
do it Delicious with Jessica Seinfeld
  • do it Delicious with Jessica Seinfeld - 1
  • do it Delicious with Jessica Seinfeld - 1
  • do it Delicious with Jessica Seinfeld - 1
http://doitdelicious.com

The site and its processes

We’ve been fortunate to work alongside Jessica Seinfeld and her team in developing the digital presence for her cooking and lifestyle brand, do it Delicious. Jessica has written three cookbooks and developed do it Delicious, the website, as a cooking destination for busy families, and apprehensive cooks. It is filled with recipes, instructional videos, and kitchen/shopping guides.

We built a sleek experience for recipe seekers, allowing them to browse by recipe category, main ingredient, or both. With ExpressionEngine, we’re helping Jessica to inspire more confident cooking and smarter choices in the kitchen.

Add-ons and EE special sauce

We chose ExpressionEngine as the technology solution for Jessica’s brand based on its scalability and easy-to-use control panel for frequent content publishing. Especially useful are EE’s Grid fields for managing recipes with supporting step-by-step photos.