The site and its processes
Dakota Equipment Rental's static site no longer met their needs to showcase what set them apart, it was time for a more substantial web presence that would convey the difference that DER brings. We developed a new site that clearly conveys, informs and persuades users of their services, values, and reputation.
It was time to go beyond just matter-of-factly stating what they offered. The new site needed to clearly express WHY they should be chosen for their services. We developed a simple comprehensible layout that would not clash with their newly added equipment imagery.
We saw that testimonials can express a customer's success story in ways that no other content can and decided to use that as another element that could add to Dakota Equipment Rental's credibility and persuade users of their quality.