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The site and its processes
The City of Riverside is the 12th largest city in California, 6th in Southern California, and is the largest city in one of the fastest growing regions in the United States. The Office of Economic Development’s mission is to help businesses create jobs for the community, to support entrepreneurial activities, and provide resources that will help local businesses grow and thrive.
MAVEN was challenged to design a website that was intuitive, supported the mission, and reflected the City’s “innovative” brand image.
The new website features a cutting edge design, a directory of strategic partners, and useful information for companies looking to relocate to The City of Riverside. The site is optimized for desktops and mobile devices and includes important resources for small businesses and international companies. New sections have also been added to highlight the local incubators and co-working spaces.
Cutting edge analytics and CRM tools were integrated with the website to allow Department staff to track site activity and better engage with both existing and prospective customers.