The site and its processes
Invented and manufactured in Alaska, The Arctic Oven Tent is a unique, industry-leading product for camping, hunters, adventurers, educators, and anyone who wants to stay warm and dry in extreme weather conditions. As Alaska Tent & Tarp's leading consumer product, the Artic Oven Tent needed its own brand and web site to better convey its benefits to buyers. First, Versa Studio refined the tent's existing logo and produced a branding guide to inform all print and digital communications. Then we developed an up-to-date, responsive web site using ExpressionEngine and Expresso Store.