Art Feeds

Midwestern Interactive

Art Feeds
Art Feeds
Art Feeds
Art Feeds
  • Art Feeds - 1
  • Art Feeds - 1
  • Art Feeds - 1
  • Art Feeds - 1
artfeeds.org

The site and its processes

Midwestern helped art feeds go national by giving them a national stage for them to share their organization with the world. Art Feeds now has a place they can post all about what they are doing to impact the world in a positive way through art. This gives them the opportunity to get new chapters and donors signed up and on board with their mission.

Art Feeds site allows them to sign up chapters and spin up additional chapter marketing sites that are consistent with the Art Feeds National brand, but allows the individual chapters to display unique content giving Art Feeds a huge Search Engine Optimization advantage that increases their net when it comes to search engine results. This area of site is even able to be edited by the chapter admins themselves without putting an added task on the Art Feeds National team.

Midwestern developed certain sections of their site to be a social sharing engine so that every blog post and media item on the site can be shared to Facebook, and Twitter strait from the site pulling specific data from Art Feeds to individuals social media feeds. Midwestern also created a photo gallery by pulling in specific photos from Instagram with a given hashtag. This is a great way for Art Feeds to have some cool interaction with their site and social networking so fans of their organization can post pictures about Art Feeds on their Instagram and it will pull it in to the Art Feeds National site.

Add-ons and EE special sauce

We set up a mutually exclusive environment for every chapter to be separate from one another, but use the same curriculum pieces. That allows Art Feeds to have a single set of curriculum that is shared among all of the chapters in the system. This allows the chapter admins to schedule the curriculum to the teachers for the specific days they will need access to teach their course. This helps the educators be on a schedule and allow them to prepare for what is going to be taught before they teaching the lessons.

Before the teachers for Art Feeds are allowed to use the curriculum they have to complete a series of online quizzes to “certify” them as an Art Feeds educator. We created this portion of the site to create a pass fail system that will not let them access curriculum until all of the quizzes are passed. This allows Art Feeds to have a level of quality control for their educators when they take their curriculum to the class room.