The site and its processes
Midwestern helped art feeds go national by giving them a national stage for them to share their organization with the world. Art Feeds now has a place they can post all about what they are doing to impact the world in a positive way through art. This gives them the opportunity to get new chapters and donors signed up and on board with their mission.
Art Feeds site allows them to sign up chapters and spin up additional chapter marketing sites that are consistent with the Art Feeds National brand, but allows the individual chapters to display unique content giving Art Feeds a huge Search Engine Optimization advantage that increases their net when it comes to search engine results. This area of site is even able to be edited by the chapter admins themselves without putting an added task on the Art Feeds National team.
Midwestern developed certain sections of their site to be a social sharing engine so that every blog post and media item on the site can be shared to Facebook, and Twitter strait from the site pulling specific data from Art Feeds to individuals social media feeds. Midwestern also created a photo gallery by pulling in specific photos from Instagram with a given hashtag. This is a great way for Art Feeds to have some cool interaction with their site and social networking so fans of their organization can post pictures about Art Feeds on their Instagram and it will pull it in to the Art Feeds National site.