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Luce by Hotpoint
Luce is a new premium brand launched in October 2011 by Hotpoint. The site provides content to explain the new technology used in the range and the “High Definition Cooking” concept. Trade support is provided via the showroom finder, and social media integration and user-generated content is all included.
The decision to use EE was driven largely by it’s capabilities and security managing user content including case studies, photography and video. Hotpoint’s enterprise CMS vendor were unable to meet these requirements.
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Company: Shine Marketing
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