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http://firmex.com

Firmex needed a robust - content managed setup and ExpressionEngine delivered. Here are just a few things we did for them:

Page Management
Firmex wanted to be able to edit every page on their site…and create new ones as necessary. Structure allowed them to do this easily. We even built in ways for them to show and hide various page elements so they could create different kinds of pages. This combined with custom publish layouts made for super easy editing.

Matrix/Playa
To add to the usability on the backend and the complex relationships on the front end Matrix and Playa were used extensively. For instance, they can build out their own homepage slider and logo bars easily. When you have hundreds of client logos to choose from, you appreciate Playa’s fantastic interface even more.

Tracking Action Links
We also needed to be able to track the pages that were generating the most leads. The action links in the top right page were built to grab the segments from the page they were on and inject them into a hidden field on the following page and submitted with the form. Alternatively, using NSM Transplant we were able to let them append a snipped to the end of any link they put in the WYSIWYG editor and accomplish the same thing.

Google A/B Testing
Firmex wanted to be able to A/B test almost every page on the site. That sounds simple with Structure until you realize that you need to maintain navigation highlighting on the alternate pages. Thanks to Jack McDade from Structure and the really cool Freebie Add-on we found a simple way to grab entry id’s out of the URL and keep navigation highlighted. You can read more on this in depth on our blog.

Landing Pages
We had four basic landing page designs that involved showing and hiding different parts of the layout. We created custom fields to let them build them out with whatever combination of those elements they liked. Insanely powerful and flexible. And using the listing feature of Structure we were able to put them at the root domain and not clutter up their Structure tree.

Wordpress Blog Migration
A few months after we launched, Firmex loved EE so much that they wanted to move their WordPress blog in with the rest of the content. With the help of Tom Jaeger we did a massive database import and rebuilt their WordPress functionality with ExpressionEngine.

List above with images: http://fortysevenmedia.com/portfolio/archives/firmex_web_build_out/#entry
Google A/B Testing Blog Post: http://fortysevenmedia.com/blog/archives/google_a_b_testing_with_expressionengine_structure_freebie/

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Company: FortySeven Media

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