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B P Collins
EE Version
2.x
Add-ons used
Treat Digital proposed that the new website be redesigned completely in order to modernise the visual aspect, while also restructuring the information architecture. The aim of the latter was to reflect better both the firm’s large range of legal solutions and their specialist areas.
The current branding was retained, but made more contemporary through the use of unique imagery taken from the local Buckinghamshire landscape and community.
To support better access to information, the homepage features a simple drop down menu that points the user quickly to the content they are looking for. Questions ask the user who they are and what they are looking for, for example: ‘I am…an employer’ which then brings up various options such as ‘seeking legal advice on commercial leases…’
The new website has better organised content, is simpler to navigate and is visually more appealing. Valuable features include an improved search facility, personalised query tool, and greater flexibility and faster updating via a new content management system. The new site demonstrates how improved information architecture and more intuitive calls to action provide a superior user experience.
The flexibility of the CMS enables B P Collins to constantly evolve the platform to communicate with clients and other audiences through many formats, including podcasts, videos, apps, blogs and microsites.
Company: Treat Digital
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